Avant – One of The Firsts Product Tailoring Cases

Avant is a Finnish loader manufacturer which headquarters is in Ylöjärvi like Dynaset’s headquarters does. In fact, these two companies are much alike: both are Finnish family businesses and rapidly growing globally. Avant was one of the firsts product tailoring cases of DYNASET’s history. Avant’s Product Development Manager Hannu Maijala talks more about the cooperation between the two companies.

  • Our collaboration started when the companies were born and has been ongoing ever since. Ylöjärvi is a quite small village and we have been side to side since the establishment of the companies. In the last ten years, we have renewed our models. The idea of the Avant version of KPL [High Pressure Street Washing Unit] came from the proposition of Dynaset personnel. We also offer [DYNASET] hydraulic generators, power washers, and compressors in our attachment line-up.
A37014 High pressure washer L work 6
AVANT’s own modified version of DYNASET KPL High Pressure Street Washing Unit. The tailoring of the product was done in close collaboration between AVANT and DYNASET.

Avant has a huge number of attachments available in their line-up. But why product tailoring was important to Avant in the first place?

  • Modification of products is mandatory because the attachment needs to be plug-n-play -type considering our machines. Actually, that’s the case in all of our attachments. So the customers can trust that every AVANT attachment is ready for use when you just unpack it. The tailoring is done by our collaborators, like Dynaset, or by we itself, tells Hannu Maijala.

At the moment, Avant offers KPL High Pressure Street Washing Unit’s special version, HG Hydraulic Generators, HK Hydraulic Piston Compressors, and HPW Hydraulic Power Washers. The biggest tailoring process was with the KPL High Pressure Street Washing Unit.

  • The modification process was seamless. The modification of the KPL was done in collaboration: we designed the attachment bracket and Dynaset designed other parts. Everything went well during the modification process, recalls Hannu Maijala.

And what has been the response of the customers?

  • In general, if you don’t hear about your customers, they are satisfied and happy. That’s the case with these products, summarizes Hannu Maijala.

Avant has collaborated for a long time period with Dynaset. How has the shared journey been?

  • The collaborating has been seamless. For example, when we have asked something from Dynaset’s personnel, they have answered fast. We are also open to add new products to our attachment line-up but we mostly design our own attachments. Also, the level of demand for the particular product that is suggested to our attachment list is important to take into account. That way we can allocate our resources to right and meaningful places, tells Hannu Maijala.

Do You Have A Product Tailoring Idea?

Any product of the DYNASET lineup can be modified to meet the special needs of a certain machine brand, industry, or task. If you have such an idea, send us a message via the form below and make things happen! You can also read more reference cases about product tailoring! Click the link below to read the case!

This article has first appeared in a customer magazine published in January 2021.

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