Dynaset is taking further steps to support its international growth. The company is adopting a group structure and establishing a subsidiary in Germany, while introducing a new key account management model for strategic OEM customers. Both initiatives share a clear objective: to move closer to customers and build a strong foundation for sustainable, long-term growth.
Dynaset is transitioning to a group structure, with Finland-based DYNASET Oy as the parent company and DYNASET Deutschland GmbH commencing operations in Germany. The new subsidiary is an important part of Dynaset’s European growth strategy. Its central European location will bring the company closer to customers across the region and create new opportunities to develop customer service and business operations.
Strategic and operational management of DYNASET Deutschland GmbH will remain in Finland. A local team will be established in stages during the remainder of 2026, with recruitment of commercial professionals and a technical specialist in Germany. The team will strengthen local market expertise, develop customer relationships and provide enhanced commercial and technical support.
– This is an excellent and timely step in Dynaset’s international growth. A stronger local presence in Europe will help us support our customers, dealers and long-standing partners in the market. It will also give our employees better opportunities to build sustainable, customer-focused international growth together with our customers and partners, says CEO Anni Karppinen.
The new group structure is designed to clarify business management responsibilities and support the continued development of international operations.
A stronger focus on strategic OEM accounts
Alongside its expanding international presence, Dynaset is developing its sales organization. Growth in the OEM business and the ambition to deepen cooperation with strategic customers have led to the creation of three new Key Account Manager positions.
Kannisto will be responsible for developing strategic OEM accounts in the mining segment. His nearly ten years of experience at Dynaset, knowledge of the international mining industry and technical expertise will support both existing customer relationships and the identification of new business opportunities.
Hypén will oversee strategic OEM accounts in construction and municipal equipment. His extensive experience in international technical B2B sales and long-standing relationships with customers in these sectors provide a solid basis for closer, long-term cooperation.
The third appointment, a Key Account Manager for the fire, rescue and defense industries, will be announced later in 2026. In these new roles, account development will extend beyond individual sales projects. The aim is to gain a deeper understanding of customers’ businesses and future needs, and to develop Dynaset’s ways of working accordingly.
– These appointments mark an important step in developing our sales organization. Clear areas of responsibility, strong account management and close cooperation across sales roles will help us support our customers’ success and achieve our growth targets, says Sales Director Marko Niemi.
Customer account responsibilities will be transferred to the Key Account Managers in stages during the remainder of 2026, in close cooperation with customers and Dynaset’s sales organization.
Growing closer to customers
The establishment of the German subsidiary and the strengthened key account management model are part of the same strategic direction. As Dynaset’s international business grows, its organization and ways of working must evolve with it.
A stronger local presence in Europe will bring Dynaset closer to customers and dealers, while dedicated Key Account Managers will enable more systematic, long-term development of strategic OEM partnerships. Together, these changes lay a strong foundation for international growth and Dynaset’s commitment to delivering even better service.